Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

Durham adds that organizations with a broad-based appeal and timeless message tend to fare the greatest with statement-stuffer and package ride-a-long programs.

“You have to present a very short, articulated message that can be communicated in a paragraph, because you’re not going to have the amount of real estate on an insert to tell a success story,” Durham says. “With most programs, you’re hitting such a broad range of people that you have to communicate your needs quickly and tailor your appeal, somewhat, to the lowest common denominator.”