Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

Before diving in, Durham advises organizations to vet potential relationships with program owners, e.g., utility companies, catalogers, publications, for affinity and brand cohesiveness.

“Every for-profit company has its own strategy and approach for what kinds of issues they want to support,” Durham says. “And you have to play by their rules on what they will or will not insert. Many times, a [program] will potentially strong arm a nonprofit into a branding direction that is allied with that of the for-profit. It can limit the scope of programs that are a good fit.”