Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

According to Amy Benicewicz, vice president of Bethel, Conn.-based full-service agency Catamount Group, mailers often will find success with an insert-media program or company if its direct-response list has turned up donors in the past.

“Let’s say the National Geographic subscriber list works well for an international-relief organization. Chances are their package-insert program and statement-stuffer [program] will also work well,” Benicewicz says. “With insert media, we always look for programs with the type of demographic audience currently making up the organization’s [direct-mail] donor base.”