Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

“We use FSI advertising to reach a broader audience that may not be found on traditional mailing lists and to complement our direct-mail acquisition program,” says Allison Hewitt, marketing manager. “As we traditionally need less [premium] inventory to respond to an advertisement, we are able to use leftover premiums on successful campaigns, where appropriate, to help with inventory issues, but the primary focus of the [FSI] program is obtaining new names, so we only use premiums that were found to be successful.”