Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

With a business model structured around back-end premium offerings, Oblates is not as concerned with converting premium-centric donors into straight donors as other organizations might be.

For each FSI, Oblates talks in brief about its mission, presents a picture and copy describing the free gift offer, as well as highlights a designated Web site URL and 800 number. Typical response rates range from 7 percent to 8 percent, and the average gift is roughly $16.