Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

“Overall, our [FSI] advertising program is turning a profit with long-term donor value faster than our traditional mailings, which also include back-end premiums,” Hewitt says. “As these donors tend to not traditionally be on most mailing lists, they may be not inundated with mail and therefore might not have hit their saturation points from fundraisers.”