Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

One of the greatest challenges for charities considering insert media, according to Curt Weigel, account supervisor at Seattle-based direct-marketing agency the Domain Group, is finding enough relevant programs to accommodate a campaign’s fundraising needs.

“Statement stuffers have performed very well for many of our clients,” Weigel says. “The cost of producing and placing a self-mailer with various cable or utility invoices is inexpensive, and response rates are decent in relation to cost, often as high as 0.5 percent. The problem is that there are a limited number of opportunities for placement in certain markets.”