Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

For Domain’s clients, statement stuffers historically have generated a higher percentage of new donors, versus responses, than other mediums such as newspaper display advertisements and free-standing inserts. Often, 70 percent of total responses will come from first-time donors.

“Generally speaking, local nonprofit organizations have achieved a greater measure of success with insert media than national charities,” Weigel affirms. “Local organizations often benefit from a greater awareness in a given market. And that doesn’t hurt, considering insert media is not typically personalized.”