Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

Keep it fresh and local
One such organization is the Fresh Air Fund, a New York City-based charity that provides summer vacations to disadvantaged inner-city children. For the last 25 years, FAF has placed self-mailer inserts with Con Edison utility bills on the four Mondays of every May. (Con Edison provides electric and gas service in New York City and Westchester.)