Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

With its simple, two-color process and straightforward local message, the spare, 31⁄2-inch-by-7-inch insert is relatively cheap to produce and always nets revenue, Director of Development Lori Seader says. What’s more, Con Ed donates the envelope space.

“Over the years, the amount of money we’ve received is not substantial compared to our direct-mail returns,” Seader notes. “But it’s an opportunity to put ourselves in front of new and existing donors and raise money through another channel, at next to no cost.”