Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

FAF draws an average donation of $34 through its Con Ed insert program, mainly in the form of personal checks from older donors, whereas direct mail fetches an average gift of $38.

“We like to keep the insert simple and generic, focusing on the needy children we send [to camp] every year,” Seader says, commenting on FAF’s broad-based appeal that includes a remittance envelope and features on the front a black-and-white photograph of two children, with the accompanying teaser, “Let inner-city kids view the world in wonderful new ways.”