Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

FAF makes a point to feature its Web site, www.freshair.org, in orange typeface below the ask string, but Seader says few respondents have made donations online. Those who do give, either through the Web or traditional mail, are placed in a direct-mail donor-renewal program that has been “very successful.”