CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“We’re not working in that domain, but I do think that over the long term it’s going to help people understand the same kinds of disasters that occur elsewhere.”

All of these messages were perfectly suited to helping underscore the importance of CARE’s work, and the organization was quick to incorporate them into its fundraising campaigns.