CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

Post-tsunami, Neuman says, CARE also expanded its corporate relationships, taking advantage of corporate America’s proclivity to pitch in after major disasters.

“From a marketing perspective, it had a very positive outcome,” she says. “From a fundraising perspective, an emergency can push you in new directions and new ways. For all of the all-hands-on-deck mentality, we got to be proactive in some quite innovative ways.”