CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

The rest of the program
But CARE isn’t just about crisis-response fundraising. The same sensitivity to the needs and desires of the donating public that kept it in good stead following those major disasters is now helping CARE take a more holistic approach to development — a subtle, paradigmatic shift it hopes will foster better, longer-lasting relationships.