CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

On the individual-donor level, CARE is transitioning from the one-size-fits-all approach that quickly is falling out of favor across the fundraising sector and empowering donors to set the parameters of their relationship with CARE.

One of the first things a new donor receives after his thank-you/ tax-information note, Hicks says, is a donor-preference card that allows him to choose his preferred frequency and method of contact (direct mail, e-mail, phone, etc.).