CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“As we pay attention to patterns increasingly here, that’s affecting how we mail. So if a person shows a pattern of only giving once a year, we’re probably going to begin to mail them somewhat less frequently,” Hicks says. “We’re looking at patterns and donors’ wishes. Again, the ultimate determinant of how we correspond to the donor or develop a relationship with a donor is in the hands of the donor.