CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“If they show (the) potential or proclivity to give at that $5,000 level, and they want a personal relationship with one of our professional fundraisers, then that’s the way we’ll deal with them,” he adds. “If they prefer to have a Web-based relationship with CARE, then that’s the way we’ll deal with them. Ultimately, we think that the more donor responsive we are, the better service the donor will get, the happier the donor will be with us, and therefore they’ll stay with us longer and support us at higher levels.”