CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

The importance of a solid mid-level plan hasn’t escaped the development strategists at CARE. Those gifts of $1,000 or $2,000 a year not only add up very quickly, but they are relatively inexpensive to cultivate, and they represent the bulk of the unrestricted donations that give CARE the leeway to be innovative with its programming.