CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“Naturally, as donors move up into the major-gifts realm, I think the challenge becomes to keep the relationship one where they’re growing with us and interested in other programs but then, obviously, the cost of the relationship changes quite a bit with those major donors,” Hicks says. “That’s why the nature of the mid-level program is pretty important for us.”