CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

In the wake of Hurricane Katrina, which raged across the Gulf Coast in August, many organizations are facing some of the same challenges faced by CARE earlier this year. Disasters of this magnitude require an immediate, all-out response in terms of service and, accordingly, fundraising, but it’s equally vital to keep an organizational sense of balance to avoid funding shortfalls later on.