CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

Success all around
Over the years, CARE has managed to establish and maintain a workable balance among the channels within its development program, which has meant steady growth. In FY 2005, which of course includes a numbers-skewing spike after the tsunami, CARE took in $144 million. Of that, direct marketing was responsible for $43 ($31 million unrestricted); major gifts, $64 million; planned giving, $10 million; and other sources, which includes the Web, $26 million.