CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“The balance across our revenue channels has been very healthy for the organization,” Hicks says. “During boon economic times, that’s when we’ve seen our major-gifts program really take off and fly and be very successful for us. In times where the economy is struggling along a bit more, where we’ve seen the major-gift program flatten out a little bit, the direct-marketing program has remained very strong and helped us through economic times that might otherwise have been difficult. We see the balance across our revenue channels as one of the real strengths of our development program here at CARE.”