CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

Neuman attributes CARE’s development successes to strategic investments both in people and programs. It’s gotten more aggressive in acquisition through direct marketing and, on the major- and planned-gifts side, consolidated and downsized its staff of officers but at the same time “invested in the quality of people on the team.”