CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“There are very sudden, large-impact crises like tsunami that become, for a short period of time, not only all encompassing for our staff to deal with, but also in the minds of the donor,” Neuman says. “And so it becomes almost — even if you have the capacity — inappropriate within the first weeks of something of that magnitude to be going on with business as usual.