CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

“There’s a moment in time where that changes and then, of course, our whole team comes back and starts to fold back into the regular ways of doing business.”

Adam Hicks, vice president of marketing and communications for CARE USA, explains that the immediate response after a major disaster requires second-by-second assessment of funding needs.