CARE USA shifts into fundraising overdrive when disaster strikes, but its day-to-day development plan keeps it at the forefront of humanitarian-aid organizations.

By Margaret Battistelli Gardner

Adds Neuman: “It was particularly clear to me in tsunami, which was probably everybody’s biggest disaster up until what we’re seeing now with Katrina, that at the same time you’re doing the immediate response, for an organization like CARE, which is also focused on long-term development, we made it very clear right from the beginning with our fundraising messaging that this is going to be a long-term problem … which then helps us as we transition back into our ongoing fundraising program.”