Care2 marks milestones, offers insight into moving supporters to action.

By Margaret Battistelli Gardner

Randy Paynter: The first thing would be the value of e-mail. We hear a lot of talk about social media, and there seems to be a belief that e-mail is becoming less important, or at least not so important, in terms of acquisition and engagement. That couldn't be further from the truth.

Second would be the importance of simple actions. Always focus on making it as easy as possible for people to take action and be part of the solution and feel good about that. Care2's 20 million members appreciate the opportunity to take action — especially when they are shown appreciation in return for taking that action.