Care2 marks milestones, offers insight into moving supporters to action.

By Margaret Battistelli Gardner

RP: It is absolutely critical to success. We love it if a client [organization] doesn't initially go out with an appeal straight out asking for money when someone takes action [through a Care2 petition, etc.]. It's better to really focus on developing a relationship with that individual, so that it's not just a transaction but a lifetime relationship.