Don't Rob Peter to Pay Paul
“Some of our staff may occasionally get bored with using the same elements all the time,” says Beth Walsh, communications director at AmeriCares, a nonprofit organization that provides domestic and international disaster and humanitarian relief, aid and assistance around the world, “but we know that’s what works. Our international partners recognize the brand, donors and supporters recognize it; it’s our face in the global community. Whether you visit our Web site, receive our newsletter or read our annual report, you’ll see and read the same messages.”
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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