Don't Rob Peter to Pay Paul
Careful branding can ensure that your special-project campaigns won’t distract donors — and their dollars — from the ongoing appeals that keep the lights lit and the building warm.
Consistency also saves time spent rewriting or redesigning each new piece. Do donors get bored of seeing the same visuals and hearing the same messages? Most likely not. They’re receiving so many messages every day that what might feel like repetition to the organization feels like stability and consistency to the typical donor.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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