Don't Rob Peter to Pay Paul
Careful branding can ensure that your special-project campaigns won’t distract donors — and their dollars — from the ongoing appeals that keep the lights lit and the building warm.
“By building a consistent language to describe the movement to invest in women and girls, we’ve begun speaking with one voice nationally and internationally, although our member organizations each work locally,” she adds. “Doing so has built a platform that is allowing us to fundraise at both the local and the national level in ways that wouldn’t have been possible before.”
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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