Don't Rob Peter to Pay Paul
Careful branding can ensure that your special-project campaigns won’t distract donors — and their dollars — from the ongoing appeals that keep the lights lit and the building warm.
Whether your organization is embarking on a major fundraising campaign or looking to build and sustain operations, a strong brand is good business in today’s increasingly competitive and sophisticated fundraising climate.
Sarah Durham is the principal and founder of Big Duck, a communications firm in New York City that works exclusively with nonprofits.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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