Don't Rob Peter to Pay Paul

Since I spend the majority of my professional hours working on fundraising communications of one kind or another, I imagine that I look at what comes in the mail a bit more closely than most. But I also juggle a few other realities: a young family of my own, a large extended family, friends and the fact that, like most Americans, I’m on the receiving end of almost 5,000 marketing messages every day — many of which now come from nonprofits. I fit squarely into a traditional donor profile, and I give regularly to approximately a dozen organizations.