Don't Rob Peter to Pay Paul
Careful branding can ensure that your special-project campaigns won’t distract donors — and their dollars — from the ongoing appeals that keep the lights lit and the building warm.
No doubt, you’ve asked yourself how you can get your distracted but desirable donors, perhaps like me, to wake up and smell the campaign coffee. You’ve wondered how your appeals will get and hold attention — particularly when your prospects also are being cultivated, stewarded and solicited by several other organizations simultaneously.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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