Don't Rob Peter to Pay Paul
“Project Catalyst is our first major-donor capital campaign. We wanted the case statement and other materials to let our existing donors know that this was different — and a big deal,” says Kimberly Galberaith, vice president of Parent Project Muscular Dystrophy, a New York City-based nonprofit organization founded by parents of children with Duchenne and Becker muscular dystrophy. “At the same time, we wanted new donors to be learning just as much about us as they were Project Catalyst.”
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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