Don't Rob Peter to Pay Paul

The solution: The Project Catalyst campaign has a unique logo, but it’s in the same color as the organization’s logo. All Project Catalyst materials reflect and support Parent Project Muscular Dystrophy’s existing brand.

Building the brand
A strong brand can create a platform on which all communications about the organization will be built. It can create name recognition, generate income and establish credibility swiftly and elegantly. A poorly developed brand communicates instability, a lack of professionalism and a tendency to be ‘penny-wise, pound-foolish.’ All organizations have a brand, whether they admit it or not, and examining or changing it can be a painful process. It requires time, money, staff and board participation, and lots of patience.