Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
An amazing thing happened when we decided to give our mid-level donors power — revenue soared. And so did gift frequency and donor loyalty.
It all began when we started to treat donors like the “owners” of CARE they truly are. We gave them choices and direct access to senior staff at CARE. We honored their wishes. The results have been extremely gratifying.
- Companies:
- CARE USA
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