Giving Donors Power Pushes Up Giving

Our first step was to target a group of donors who had given cumulatively $1,000 or more within a two-year period. Next, we assigned each of these donors a personal representative at CARE who would be available for their questions — our version of a personal banker or personal shopper. For the first time, these valuable donors had the name, telephone number and e-mail address of someone they could contact directly with their concerns or questions.