Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
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Brian Cowart
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We then overhauled our direct mail appeals to this audience — higher quality paper stock for some mailings, personalized suggested gift amounts, occasional live stamps on return envelopes, and even handwritten notes on some letters and outer envelopes.
We also introduced more sophisticated and in-depth appeals, believing that information on specific needs and successful accomplishments would fuel the donors’ passion for our cause.
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Brian Cowart
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