Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
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Brian Cowart
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We made sure our back-end thank-you operation was fine tuned to increase affirmation and personalization, and we assigned three staff members to personally call each donor who gave a single gift of $500 or more. At the same time, we introduced milestone recognition contacts to alert donors when they reached a significant financial threshold.
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Brian Cowart
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