Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
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Brian Cowart
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Recognizing that donors who experience our work overseas are more fully bonded to our mission, both emotionally and intellectually, we introduced a process that would regularly alert donors to travel opportunities. We also began inviting these special donors to regional events here in the United States, where they could learn more about our work and meet some of our key leadership staff.
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Brian Cowart
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