Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
(These results compare FY 2004, ending June 30, 2004, with FY 2002 when the special treatment program began in earnest. Because some donors have graduated into higher-end giving groups at CARE, and others have moved back into the general donor file, a precise comparison of performance is not possible.)
- Companies:
- CARE USA
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