Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
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Brian Cowart
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(These results compare FY 2004, ending June 30, 2004, with FY 2002 when the special treatment program began in earnest. Because some donors have graduated into higher-end giving groups at CARE, and others have moved back into the general donor file, a precise comparison of performance is not possible.)
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