Giving Donors Power Pushes Up Giving
CARE's mid-level affirmation and relationship program created stronger loyalty.
Brian Cowart is the director of direct marketing for CARE, the international humanitarian organization. He supervises all fundraising efforts from new-donor acquisition through ongoing cultivation and upgrading of donors. Brian can be reached at 404.979.9162 or via e-mail at cowart@care.org.
- Companies:
- CARE USA
Related Content
Giving Is Down, But It Doesn’t Have to Be For You
5 Tips to Make Major Gifts Fundraising More Fun — While Raising More Money
Beyond Year-End Fundraising: Keep Asking
Create the Best Participant Journey for P2P Events
How to Build a Solid Gift Acceptance Policy
Report Uncovers New Trends in Spontaneous Giving
Comments
