Carl Bloom Associates Finds Public Libraries' Fundraising Results Still Good Despite Bad Economy
Results for direct response fundraising co-op of public libraries shows strong growth in donor acquisition
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White Plains, New York, Feb. 11, 2009 — Fundraising results from Carl Bloom Associates’ Direct Marketing Library Consortia ; a cooperative group of big and small public libraries across the country ; were very strong in the last few months of 2008. Acquisition direct mail response rates were more than double those for the year before for one co-op member and up about 80% year-to-year on average for all participating libraries.
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