Carl Bloom Associates Finds Public Libraries' Fundraising Results Still Good Despite Bad Economy

Mr. Bloom cautions organizations and their development staffs not to panic in these tough times. “Don’t stop fundraising, sending direct mail and acquiring new donors ; but fundraise smarter, more efficiently.” He goes on, “Direct mail is still the best way to target the largest number of likely prospects. But not all direct mail has to be expensive. Test less expensive formats and make sure you’re mailing to the right lists and targeted geographic areas.”