Carl Bloom Associates Finds Public Libraries' Fundraising Results Still Good Despite Bad Economy

He also encourages public libraries and other non-profits to be flexible. “Don’t force your donors into a mold or require them to give a certain way. Encourage gifts at any level; tell your donors to ‘give whatever you can,” Mr. Bloom advises, noting that in many cases he’s seen the number of gifts go up while average gifts go down. “Give your donors freedom of action. Try to integrate your direct mail efforts with online, emarketing and telemarketing where feasible and affordable.”