Carl Bloom Associates Partners With Mary Ann Donahue, Public Broadcasting's Top On-Air Fundraising Producer

Of noted significance is that for the first time, on-air, online, email and direct mail planning and execution will be under one agency’s roof. “The longer we live, the more important it becomes for stations to speak with a single voice and so few do it,” Donahue says. “Good direct mail language should be incorporated into pledge and emarketing copy and vice versa.”