Carl Bloom Associates Partners With Mary Ann Donahue, Public Broadcasting's Top On-Air Fundraising Producer

Public broadcasting direct mail, email and online campaigns are already timed around on-air pledge drives and have been for years, Luke Vander Linden, Vice President of Integrated Marketing Services, explains: “We’ve long known that fundraising using more than one channel at the same time – in any combination of mail, email, online or on-air – reinforces the message. Donors who catch a pledge break are reminded of the mail piece that’s been sitting on their desk, while a fundraising letter jogs their memory about that great program they saw last night and that thank you gift they wanted. CBA is ‘channel agnostic’ when it comes to how a gift is made, as long as a gift is made and the support is there.”