Case in Point: Great Writing Wins Donors

An effective case statement grabs a person and never lets go. It inspires and motivates the reader to go from her mind to her heart to her purse, writes Jerold Panas, fundraising veteran and author of the new book, Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement.

Although Panas claims not to be a writer in his opening passage, he has penned eight books on fundraising, the most popular being Mega Gifts and ASKING. His latest offering includes anecdotes and step-by-step tips for crafting a case study to jolt donors into action.